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Branding is an essential component of your business. A registered trademark gives you the legal right to prevent others from using your mark or a mark similar to yours. Consider this scenario: you spend years building your business and name brand. After a considerable time and financial investment, you receive a “Cease and Desist” letter from an attorney that your brand is infringing on his client’s registered trademark. Besides the stress and aggravation from getting this letter, there is a financial cost that will be incurred in retaining an
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